The Butterfly Project Team



Cheryl Rattner Price,
Co-Founder and Executive Director

Cheryl HeadshotCheryl Rattner Price has over 30 years experience in ceramics, sculpture and architectural design, creating public art that brings communities together for a cause. In addition to her work as Co-Founder and Executive Director of The Butterfly Project, she has been a pioneer for San Diego’s Anti Defamation League (ADL) Holocaust Education Conferences, particularly developing Holocaust survivor relationships with educators and students. Passionate about art, education and tolerance, board memberships include The Agency for Jewish Education and San Diego Center for Jewish Culture (JCC/CJC). Her role has expanded globally, coaching educators and artists to create impact and meaning through the effective use of The Butterfly Project for people of all faiths. Read more about Cheryl Rattner Price

Christine Tomasello,
Director of Operations

Untitled 2Christine is a writer, coach, and small business consultant who received her Bachelor’s of Fine Arts from UC Irvine and her Master’s in Counseling from CSU Fullerton. In 2013, Christine began consulting with local San Diego entrepreneurs and small businesses, helping them design and implement operational systems to support their growing business. Christine has been with The Butterfly Project for over three years and has helped the organization shape its strategy and operational foundation. Read more about Christine Tomasello

Laura Galinson,
Director of Development

fullsizerenderLaura Galinson is the Founder and President of the Galinson Family Foundation, the Price-Galinson Collaborative Fund, the Alternative Families Fund, as well as the Laura Jo Galinson Advised Fund of the Jewish Community Foundation of San Diego. Among her many contributions to the community, Laura currently provides leadership to the Museum of Photographic Arts (Education Chair and Acquisitions and Development committees); Jewish Women’s Foundation (Board Member), Support the Enlisted Project (Advisory Board and Development Committee), Psych Armor (Mental Health Advisor), and Hillel San Diego (Board Member and Capital Campaign Chair). Read more about Laura Galinson

Joe Fab,
Filmmaker & Education Advocate

img-0043-e1399090735218_origAward-winning filmmaker Joe Fab is partnering with The Butterfly Project on the 50 State Initiative to bring Holocaust education to all 50 states. Joe is an Emmy-nominated producer, director and writer with over three decades of experience in film and video production, media and communications, event production and the live presentation of plays and music. His feature length documentaries and other programs have appeared on HBO, Showtime, Discovery, History, and PBS, among others. His diverse client list has included the Bipartisan Policy Center, Smithsonian Institution, United State Memorial Holocaust Museum, National Museum of the American Indian, Elizabeth Glaser Pediatric AIDS Foundation, Senator Sam Nunn, National Education Association, et al. He is a member of the Producers Guild of America, the International Documentary Association, and Women In Film And Video (DC). Joe is co-director and co-producer of the documentary Not The Last Butterfly, appearing in film festivals in 2017.Read more about Joe Fab


Volunteer Staff


Jan Landau,
Co-Founder, Member of Board of Directors, & Education Team Leader

Screen Shot 2015-08-03 at 2.25.01 PMJan Landau has over 30 years experience as an elementary school teacher and administrator. While working at San Diego Jewish Academy as Director of Family and Special Programs, she was looking for a way to bring Holocaust remembrance to the school in an age-appropriate way. Inspired by the documentary “Paper Clips” and the poem, “The Butterfly,” written by Pavel Friedmann, a child in a concentration camp, Jan chose the butterfly, a beautiful symbol of hope and freedom, for children to make to memorialize the 1.5 million children who perished in the Holocaust. She enlisted the talents of SDJA parent/artist, Cheryl Rattner Price, and together with other parent volunteers, created The Butterfly Project – originally known as Zikaron V’ Tikvah (Remembrance and Hope). Read more about Jan Landau

Sonia Fox-Ohlbaum,
Second Generation & Education Team Member

Sonia is a retired elementary school teacher who taught in the Santee School District in San Diego County and was voted Teacher of the Year during her tenure.
I became involved with The Butterfly Project as a way to keep the survivors’ stories alive. I was once told by a survivor, “You weren’t there and should not speak for us!” As a daughter of Holocaust survivors and an educator, The Butterfly Project has given me a way to be part of the Holocaust experience. My parents are no longer here to tell their story and now I am their voice. I feel that it is my tribute to them that I carry on their stories, least they perish too! I am invited into classrooms all over San Diego County because of The Butterfly Project. As educators, we can reach out to younger children and lay the foundation for this piece of history. Read more about Sonia Fox-Ohlbaum

Arlene Keeyes,
Second Generation & Education Team Member

ARLENE Arlene is a retired elementary school teacher who taught in the Lakeside Unified School District.
I became involved in The Butterfly Project to honor my parents, who were Holocaust survivors. At this time there are too few survivors remaining that are able to go in to classrooms to tell their stories. Therefore, the responsibility falls to us, the Second Generation, to teach about this horrible time in our history so it may NEVER AGAIN happen to any people. We have now become the credible witnesses. What we do, how we live our lives teaches our children and grandchildren what is important. Read more about Arlene Keeyes

Judi Gottschalk,
Member of Board of Directors & Education Team Member

Judi GJudi Gottschalk is a native San Diegan and the daughter of two Holocaust survivors who immigrated to San Diego in 1949. She was an active member of the Phoenix Jewish community for 42 years and has recently moved back to San Diego. She serves as the San Diego Regional Chairperson for the United States Holocaust Museum. In Phoenix she served as a member of the board of the Valley of the Sun Jewish Community Center and Valley Beit Midrash, a pluralistic Jewish learning center and The Ballet Program for School Children. She is committed to supporting endeavors that build continued Jewish legacy and peoplehood. Read more about Judi Gottschalk